Naming agency

Pollywog is the first

branding agency

to overhaul

branding and brand creation

methods for today’s overcommunicated world.

Through our patent-pending process for

product naming


company naming

, and

service naming

, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.

Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a

naming company

, may be misspelled Polywog, Polliwog, Poliwog

The Pollywog Blog

Feel the Burn

The rowdy world of hot sauce brands.
Posted on 20 May 2015

Out of the Dorm Room

Technology startup naming grows up.
Posted on 13 April 2015

Advising the Advisors

Announcing the new names of a growing number of rebranded Ameriprise advisor practices.
Posted on 16 December 2014