Naming agency

Pollywog is the first

branding agency

to overhaul

branding and brand creation

methods for today’s overcommunicated world.

Through our patent-pending process for

product naming


company naming

, and

service naming

, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.

Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a

naming company

, may be misspelled Polywog, Polliwog, Poliwog

The Pollywog Blog

USPTO Cancels Redskins Trademark

Trademark law may succeed where courtesy and common sense have failed.
Posted on 18 June 2014

Six Ways to Make People Fall in Love with Your Brand

A helpful infographic with some statistical gems.
Posted on 17 February 2014

A Darker Shade of Black

Why "Blackfish" was a great title for this documentary.
Posted on 26 December 2013