Naming agency
Pollywog is the firstbranding agency
to overhaulbranding and brand creation
methods for today’s overcommunicated world.Through our patent-pending process for
product naming
,company naming
, andservice naming
, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a
naming company
, may be misspelled Polywog, Polliwog, PoliwogThe Pollywog Blog
Tweet Your Brand Promise
If you can't fit your brand promise into one sentence, you're probably trying to say too much.
The Dogs of War
How brand confusion is hurting (and helping) the Humane Society of the United States.
Netflix: The Giant Stumbles
Why the brand name Netflix chose for its DVD-by-mail service deserves as much scorn as its ham-handed price increase.
“With Pollywog's process, we made the most effective use of team time, avoided going down frustrating dead ends, and finished the process as a team enthusiastically united behind one name.”
Marlys Tamte, co-founder of Cloudscrapers, the Communications Leadership Group