Pollywog naming projects are scalable to fit the needs of a one-person startup, a multinational conglomerate and everything in-between.

Corporate/International — Geared for companies marketing in the U.S. and other countries, our Corporate/International Projects typically deliver 12-25 Power Name options or more, pre-screened for trademark availability in the U.S. and 50 other countries. Strong emphasis on consensus-building through group work sessions, including Power Positioning workshop with key decision-makers. Includes language/culture check. May also include market research and audience testing.  $15,000 - $100,000

Small Business — Our Small Business Projects are typically conducted for companies operating primarily within the U.S. These projects deliver 5-12 Power Name options pre-screened for trademark availability. Strong focus on development of differentiated brand positioning. Ideal for companies with several decision-makers who must come to agreement on a name.  $5,000 - $15,000

Nonprofit — The ideal solution for not-for-profit organizations with financial constraints, our Nonprofit Project pricing offers maximum branding power for your budget. We lead your team through a Power Positioning work session to develop a focused, compelling message, then deliver 5-12 Power Name options pre-screened for trademark availability and guide your decision-makers through our collaborative evaluation tool. As an optional service, we can also present our process and outcome to your key constituents, such a board of directors, to increase acceptance of the new name. Nonprofit Projects receive a 10% discount.  $4,500 - $13,000

Micro — Pollywog's budget naming service for bootstrap businesses. Our Micro Project pricing was created for U.S.-based companies with one decision-maker and trademark requirements in only one International Class. (One more class may be added for an additional fee.)  $2,995   Read More