With six senior-level, brand-savvy decision-makers on our rebranding team, we recognized the opportunity to develop a truly distinctive and meaningful new name for our organization. We needed skillful management to help us reach consensus on a high-impact name that hadn’t been watered down by compromises. Pollywog brought a process and facilitation skills that clearly led us to the best outcome. They greatly reduced subjectivity and championing of names that were not the right fit. With Pollywog’s process, we made the most effective use of team time, avoided going down frustrating dead ends, and finished the process as a team enthusiastically united behind one name.

— Marlys Tamte, co-founder of Cloudscrapers