More than anyone, a small business needs a Power Name. Without a sizable marketing budget, you'll need to ensure that your brand—and especially your brand name—is strong enough to actually help grow your business.
Pollywog has identified 17 characteristics that combine to give a name its power. These key traits help us determine which names will be the most effective in the marketplace. A Power Name has impact, high memorability and a solid connection to your brand promise.
- Create buzz and make people want to tell others about your brand
- Help people remember your business—when they need your product or service, your engaging name comes to mind
- Make it easier for your brand to get PR—a Power Name provokes interest with editors as well as customers
- Set you apart from your competition—a Power Name connects with your business's unique positioning and says, "We're different"
- Communicate quality—a powerful brand signals that you're professional and established, which can often justify charging higher prices
When you hire Pollywog to create a powerful brand for you, you're purchasing intellectual property that adds to the value of your business.
Think about the creation of your brand name as a one-time investment in the foundation of your business—after all, it's going to be with you much longer than most of your other initial investments. Your computer and other equipment will eventually need to be replaced. Your Web site will eventually need to be refreshed, maybe even redesigned. But your brand name will most likely endure for the life of your business.
Because the cost of rebranding grows along with the size of a business, few established companies are eager to rebrand, even though they might need to. So even though it may not be easy for new small businesses, it's far better to get it right from the beginning.
Every day, with every interaction with your customers, prospects and vendors, your brand name will play a role. It will help or hurt each one of your marketing efforts. And a weak name can hurt a lot.
Fortunately, we've found ways to help small businesses get the powerful brand they need without financial duress.
Unlike many naming agencies, Pollywog does not have a "one size fits all" naming structure. Instead, we take several factors into consideration when pricing a naming project. This allows us to offer pricing that's well within the budget of most small businesses.
Is your small business unique in its category? Are you the sole decision-maker? Would you be comfortable choosing from a smaller set of Power Name options? You may be able to take advantage of a special naming package tailored to qualified small businesses, which allows you to own a Power Name at a very streamlined cost.
We also accept credit cards, so your new brand can be growing your business while you pay for it.
In Positioning: The Battle for Your Mind, marketing gurus Jack Trout and Al Reis wrote, "The single most important marketing decision you can make is what to name the product." Make sure your brand name is one that will work for your business for years to come. Make it a Power Name from Pollywog.
Contact us to learn more.