You need a great name for your new business or product. Maybe you’ve tried naming a business on your own and didn’t have any luck. We understand how hard it is to find an available name that connects with what your company is all about. But that’s what we’re best at.
Pollywog works with brands in their formative stages. As one of the top naming agencies in the country, we’ve created names for organizations of all sizes — from startups to the Fortune 200 — and have served clients locally, nationally and abroad. We can help you too.
Top-Ranked and Highly Trusted
Pollywog has been recognized as a top branding company by Clutch, the B2B research and reviews agency, and by Expertise.com. We’re accredited by the Better Business Bureau and have earned an A+ rating.
Award-Winning Naming Agency
Pollywog earned a Gold Award at the 2022 Marcom Awards for our verbal identity work on the Oxbox energy storage system. Read More
We were also honored to be awarded a Silver at the 2022 MUSE Creative Awards for the naming project we completed on behalf of the Greater Reston Arts Center, now known as Tephra ICA. Read More

Some of the organizations we’ve worked with






Experienced, thorough and agile
- More than 25 years branding experience
- Rigorous trademark scrutiny
- Industry-neutral methodology
- Efficient process for faster turnaround
- You work directly with agency principals
What our clients are saying
I love it.
“No regrets. I love it. I’m very thankful that I went through the process. I love walking into my office and seeing Regimen Wealth on the wall. I see my employees walking around with Camelbak bottles stamped with Regimen Wealth, and it makes me feel great.”
IAN WEINSTEIN
The perfect fit.
“Pollywog did a great job pulling all of the pieces together and providing exceptional naming options during that period. It is clear they are experts in this area. Their communication and project management service are also outstanding. We were impressed with their commitment to making sure our new name was the perfect fit.”
SHANNON LAVIN VANJOSKE
A lot of fun.
“It was phenomenal watching Devon and John work together as a team to set the strategy for my new business name, making everything look easy. They’re professional, knowledgeable, and kind. Our calls were efficient, but also a lot of fun. Our workflow seemed effortless. I had full confidence in Pollywog.”
LAUREN ATHERTON
A few of the names we’ve created:
It’s easy to get started
- Let us know what you need
Contact us and let’s discuss your project. - We send you a free proposal
It’ll be streamlined to fit your exact needs. - We get going on your project
Say “Go,” and we’ll start immediately.