In a land of plenty, one in five American families can’t regularly afford to eat. Hunger lurks in the most surprising places in Minnesota–not only in depressed urban neighborhoods in the Twin Cities, but also in Duluth, Mankato and even Minnetonka.

For the next year, General Mills is helping to address the hunger crisis with a program to secure up to 15.6 million meals for needy families. It’s the corporation’s biggest charitable initiative since Box Tops for Education launched in 1996.

outnumberhunger-logoHere’s how it works: Consumers find a code printed on packages of more than 25 General Mills brands, including Cheerios, Lucky Charms, Totinos pizza, Bisquick and Betty Crocker muffin mixes. Each code entered at the program’s Web site provides five meals through Feeding America.

Working in tandem with Imagination Publishing, Pollywog led more than 30 General Mills team members through a process to name this important new program, Outnumber Hunger.

Look for it on specially marked packages of your favorite General Mills products. Then please do visit the site, enter the code and transform your purchase of one product into five meals to help Outnumber Hunger.