by Devon Thomas Treadwell | Oct 7, 2009 | Branding, Branding Debacles, Naming
Kraft’s most embarrassing and painful new product introduction is now complete. In what has been dubbed an epic Vegefail, its new Vegemite + cheese spread will henceforth be known as “Vegemite Cheesybite.” More than 30,000 people voted for a winning... by Devon Thomas Treadwell | Oct 1, 2009 | Branding, Branding Debacles, Line Extensions, Naming
Turns out the product will remain in Kraft’s Vegemite line, but will be renamed. That’s reasonable. However, Kraft says that it has culled a short list from names submitted during the contest and will–wait for it–conduct a survey and choose... 
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