Brain Rules for Naming — #1

How many ads is the average person exposed to every day? Nobody really knows for sure, but estimates range from 3,000 to 20,000. Even at the low end of the estimate, that’s a lot of competition for a customer’s attention. So when you’re creating a...

Brain Rules for Naming — Intro

John Medina has done humankind a huge favor. In his book, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, Medina synthesizes a body of scientific knowledge in a concise, comprehensible and yes, even entertaining fashion. There’s a...