A boutique naming agency

with big brand experience.

Located in the creative center of the North—Minneapolis, Minnesota—Pollywog is a naming agency that has been developing story-rich brands for local, national and international clients since 2007. Our founders are ad and design agency veterans who set out to build a better naming agency and develop outstanding brands as efficiently as possible.

We’ve created brands for every size of organization, Fortune 500 companies to startups, in a wide range of industries including financial, technology, food and beverage, sporting goods, retail, health and wellness, personal services and education, as well as nonprofits.

PHILOSOPHY

FIND A BETTER WAY

Our guiding principle is to find ways to do everything better. That’s why we re-tooled the naming process to create stellar names without breaking the bank and made IT easier for you to GET A PROJECT STARTED.

BRAND ELEMENT #1

THE MOST IMPORTANT BRAND ELEMENT IS THE NAME. IT’S ALWAYS THERE, AT EVERY POINT OF CONTACT. IF IT’S WEAK, IT CAN HAMSTRING YOUR BRAND. BUT A STRONG NAME IS A BRAND-BUILDING FORCE. WE BELIEVE YOUR BRAND DESERVES THAT.

TELL A STORY

A GREAT NAME EMBODIES THE STORY OF THE BRAND. USING COMMONLY KNOWN ENGLISH WORDS, WE CREATE NAMES THAT EXPRESS AN EMOTIONALLY COMPELLING CORE CONCEPT RICH ENOUGH TO INSPIRE MESSAGING FOR THE LIFE OF THE BRAND.

WHAT WE DO

We specialize in naming, branding and rebranding. Here are some of the capabilities we can provide to help you build an effective brand.


STRATEGY

BRAND CONSULTING
BRAND ESSENCE
BRAND ARCHITECTURE
NAMING STRATEGY
NAME ANALYSIS

NAMING

BRAND NAMING
CATEGORY NAMING
NAMING SYSTEM
DOMAIN NAMES
GLOBAL LANGUAGE & CULTURE CHECK
TRADEMARKING

WRITING

BRAND STORY
CREATIVE TAGLINES
DESCRIPTOR LINES
WEBSITE COPYWRITING
ELEVATOR SPEECHES

NAMING PROCESS

OUR EXCLUSIVE PROCESS CAN BE COMPLETED IN AS LITTLE AS 2 WEEKS BUT TYPICALLY RUNS 3-6 WEEKS.


BRAND
ESSENCE

WE WORK WITH YOU TO ESTABLISH WHAT YOUR BRAND IS ALL ABOUT, THE BASIS FOR BRAND CREATION.

NAME
GENERATION

WHERE THE MAGIC HAPPENS — WE GENERATE THOUSANDS OF NAMES TO CREATE THE LIST WE PRESENT.

NAME
EVALUATION

WE SCORE THE RECOMMENDED NAME OPTIONS IN OUR SCIENCE-BASED 17-POINT EVALUATION.

NAME
PRESENTATION

WITH BRAND STORIES, TAGLINES AND SCORING FOR TOP NAME OPTIONS; FINAL NAME SECTION.

WHY OUR NAMING PROCESS IS BETTER

RESEARCH-BASED

WHAT MAKES SOME NAMES MORE ATTENTION-GETTING AND MEMORABLE THAN OTHERS? RESEARCH INTO HOW OUR BRAINS PROCESS STIMULI HAS REVEALED MANY ANSWERS THAT GUIDE OUR PROCESS TO CREATE POWERFUL NAMES.

17 INGREDIENTS

WE’VE DEVELOPED A PROPRIETARY EVALUATION OF THE 17 KEY INGREDIENTS THAT AFFECT THE VIABILITY OF A NAME. THIS HELPS US IDENTIFY GREAT NAME OPTIONS AND GIVES YOU OBJECTIVE CRITERIA TO INFORM YOUR NAME CHOICE.

ULTRA-EFFICIENT

WE’VE STREAMLINED OUR PROCESS TO FOCUS ON WHAT IS MOST CRUCIAL TO CREATE OUTSTANDING NAMES. IT’S HOW WE’RE ABLE TO OFFER EXCEPTIONAL NAME CREATION FOR A FRACTION OF WHAT ANOTHER NAMING AGENCY MAY CHARGE.

FOUNDERS

POLLYWOG’S FOUNDERS ARE FORMER ADVERTISING CREATIVES WHO BRING THEIR STRATEGIC THINKING AND CREATIVITY TO EVERY BRAND WE CREATE.

JOHN STUCKER

John has been helping clients create and evolve their brands for over 15 years. In addition to his naming and branding work, John’s broad experience in design and advertising has helped him develop a rare facility with both visuals and words which ideally suits him to lead naming and brand creation projects.

Before founding Pollywog, John created strategic communications in virtually every medium from brand identity to packaging, print ads to web sites. John has worked as a consultant, art director and designer for a wide range of agencies including Mithun, Rapp and BBDO. His work has won awards from such institutions as the American Institute of Graphic Arts, How magazine and Print magazine, and his logo work has been published in Print’s Best Logos.

DEVON THOMAS TREADWELL

Prior to founding Pollywog, Devon had been an independent consultant and copywriter/associate creative director with some of the world’s leading advertising agencies, including J. Walter Thompson in Los Angeles, and Young & Rubicam, Bozell and Mithun in Chicago.

Over the 25-year course of her career, Devon has worked on many leading brands, including the Walt Disney Company, Paramount Home Video, Coffee-mate, 3M, Southwestern Bell, @Home, Berlitz, Best Buy, Harmon AutoGlass and Mexicana Airlines. Her creative awards include The Show, The One Show, the Art Director’s Club, the Gold Addy, Print’s Regional Design Annual, the International Advertising Festival of New York, and others. Devon holds a Masters of Advertising from the Medill School of Journalism, Northwestern University.