Joshua Weinberg of Digital Life Consulting Group has a fascinating and thorough account of Apple’s product launch methodology. Well worth a read.

I was struck by Apple’s laser focus on the smallest details and how much effort is put into maintaining consistency in branding and customer experience. Weinberg writes,

The obsession with form, fit and finish extends even to the most minor or hidden parts. One of the most time-consuming design tasks of a recent laptop introduction, an Apple hardware manager said, was to make sure that screws on the bottom of the machine did not disrupt the smooth flow of the computer’s aluminum skin–even though most users will never even look at the underside.

And they say PC users are anal … 🙂