by Devon | Feb 3, 2022 | Naming, Rebranding
After a 20-month process, the DC-based NFL team has a new name: Washington Commanders. Although the team’s previous name, Washington Redskins, had suffered decades-long charges of racism, it was the USPTO’s canceling of its trademark registration that... 
by Devon | May 24, 2021 | Naming
A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman’s name (i.e., Victoria’s Secret, Liz Claiborne, Vera Wang, etc.), what... 
by Devon | Mar 22, 2021 | Pollywog News
For the second year in a row, Pollywog has won the 2021 Clutch leader award for top branding agencies. “We’re honored and thrilled to once again be named a top branding company by Clutch. We want to thank our clients for their faith in our agency, and for their... 
by Devon | Dec 15, 2020 | Financial Advisor Renaming, Naming
A site for registered investment advisors (RIAs) recently featured an article on naming for financial advisors. In it, the author underscored the tendency of some practices to adopt names that are already being used by others. He noted that among the most successful... 
by Devon | Jul 2, 2019 | Branding Debacles, Naming
Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, “The bigger they are, the harder they fall.” A highly visible company will get an earful about a... 
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