Kim’s No No

Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, “The bigger they are, the harder they fall.” A highly visible company will get an earful about a...

Going on the Offense

An edgy name can be highly effective at getting attention and sticking in a customer’s mind. But invariably, someone is going to complain about the name. That’s the nature of edge—it’s controversial. And these days, social media gives everyone a...
Navigating Your Way to an Available Trademark

Navigating Your Way to an Available Trademark

When you’re thinking about naming your company, what’s on your Must-Have list? Common English word. Memorable. Connected to your brand promise, differentiator or offering. Easy to pronounce and spell. Short. Available for trademark. Seems reasonable—until...

Smarter Cars, Dumber Names

In Henry Ford’s day, brakes were brakes, and a steering wheel was a steering wheel. But not anymore. Now auto makers want their proprietary technology to seem superior to their competitors’, so they give it a brand name instead of labeling it generically....