by Devon | Jun 12, 2019 | Branding Debacles, Naming
An edgy name can be highly effective at getting attention and sticking in a customer’s mind. But invariably, someone is going to complain about the name. That’s the nature of edge—it’s controversial. And these days, social media gives everyone a...
by Devon | Apr 18, 2019 | Pollywog News
Pollywog creates names that go beyond mere cleverness and creativity. Each of our names tells a compelling story of what’s unique and desirable about a company, product or service — and makes it memorable. As veterans of the advertising, design, and marketing...
by Devon | Feb 12, 2019 | Naming, Trademarks
When you’re thinking about naming your company, what’s on your Must-Have list? Common English word. Memorable. Connected to your brand promise, differentiator or offering. Easy to pronounce and spell. Short. Available for trademark. Seems reasonable—until...
by Devon | Jan 31, 2019 | Naming
In Henry Ford’s day, brakes were brakes, and a steering wheel was a steering wheel. But not anymore. Now auto makers want their proprietary technology to seem superior to their competitors’, so they give it a brand name instead of labeling it generically....
by Devon | Jan 4, 2019 | Naming, Rebranding, Retrospectives
Ad Age released its list of “11 Worst Name Changes of 2018,” many of which were attempts to correct an original name that was poorly conceived. Other companies jumped on the “shorter is better” bandwagon, proving once again that character count...
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