When Rebranding Goes Wrong

Ad Age released its list of “11 Worst Name Changes of 2018,” many of which were attempts to correct an original name that was poorly conceived. Other companies jumped on the “shorter is better” bandwagon, proving once again that character count...

Naming Mary Jane

The cannabis industry has had to clean up its intellectual property act now that it’s a legitimate product in some states. No, you can’t call a strain of marijuana “Gorilla Glue” or “Girl Scout Cookies” or “Skywalker...

Pollywog’s Top Tip for Digital Branding

What’s the most important advice we can offer to entrepreneurs starting a business? See our top recommendation, along with a number of other tips from experts on FitSmallBusiness. Top 28 Digital Branding Strategies from the Pros