Renaming Helps Open the Door to Success

Renaming Helps Open the Door to Success

In 2013, entrepreneur Jamie Siminoff  pitched his idea for a smart doorbell to Shark Tank as the “DoorBot.” The one shark who showed any interest made a low-ball offer that Siminoff rejected. Today, Amazon announced that it had purchased the company —...
Naming Lessons from “This Is Us”

Naming Lessons from “This Is Us”

(SPOILER ALERT) Almost 50 years ago, Rival Manufacturing acquired a new product design: an electric crock, which they unimaginatively named the Crock-Pot. As descriptive names tend to do, “Crock-Pot” became the go-to word for all similar products, even...