by Devon | Mar 14, 2018 | Naming, Rebranding, Small Business
So, you’ve determined that you need to rebrand. (Maybe you saw your situation in 10 Signs That You May Need to Rename Your Business.) Whether it’s something you’ve thought about for a while or a response to a new change in circumstances, rebranding...
by Devon | Mar 6, 2018 | Naming, Rebranding
In 2013, entrepreneur Jamie Siminoff pitched his idea for a smart doorbell to Shark Tank as the “DoorBot.” The one shark who showed any interest made a low-ball offer that Siminoff rejected. Today, Amazon announced that it had purchased the company —...
by Devon | Jan 25, 2018 | Naming
(SPOILER ALERT) Almost 50 years ago, Rival Manufacturing acquired a new product design: an electric crock, which they unimaginatively named the Crock-Pot. As descriptive names tend to do, “Crock-Pot” became the go-to word for all similar products, even...
by Devon | Jan 24, 2018 | Branding Debacles, Naming, Testing
After the firestorm last year following the release of beauty products with offensive brand names, you might think cosmetics makers would reel it in a tad. Instead, Wycon Cosmetics doubled-down by releasing nail polish with a name so repugnant, it has to be masked out...
by Devon | Dec 5, 2017 | Branding, Naming, Rebranding, Small Business
Do you ever get the niggling feeling that you need to rename your business? Think back to when you were starting up. You were probably focused on developing your products and services, researching the market, looking for office space, and the thousands of other...
Recent Comments