by Devon Thomas Treadwell | Jun 1, 2009 | Branding, Naming
Looks like I was giving Microsoft too much credit when I wondered if “Bing” was a shortened form of “bada-bing” and might refer to the ease of finding what you want with its new search engine. Cnet reports that in addition to branding the...
by Devon Thomas Treadwell | May 26, 2009 | Branding, Naming
Rumor has it that Microsoft’s new search engine–previously known as Live Search, then temporarily renamed to Kumo–will now be launched as “Bing.” Admittedly, we have been tough on Microsoft for its lackluster naming. But when a company...
by Devon Thomas Treadwell | May 5, 2009 | Branding, Branding Debacles, Naming
Communication is a two-way street. What’s sent isn’t always what’s received. So when you find out that what you’re sending is being horribly misinterpreted–to the point of angering people and potentially damaging your...
by Devon Thomas Treadwell | Apr 29, 2009 | Branding, Humor, Taglines
Today P. Scott Cunningham of the Miami New Times imagines the bureaucratic comedy of errors resulting in this:
by Devon Thomas Treadwell | Apr 27, 2009 | Pollywog News
Last week, Devon Thomas Treadwell, Principal of Pollywog, was interviewed by Ed Schultz on his nationally radio syndicated show. Listen here:
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