by Devon Thomas Treadwell | Apr 21, 2009 | Branding, Naming
Yesterday’s announcement by Rolls-Royce that it will call its newest model the “Ghost” reminds us of the power of names that have both positive and negative connotations. The name “Ghost” is a slimmed-down version of “Silver...
by Devon Thomas Treadwell | Apr 9, 2009 | Branding, Line Extensions, Naming
Colourlovers.com provides a handy list of all 120 current Crayola crayon colors (along with their hex and RGB values). And while we’re in the crayon box, check out this full list of crayon colors and the years they were added or deleted. I can remember the...
by Devon Thomas Treadwell | Mar 22, 2009 | Brand Identity, Branding, Naming
The Brand New blog (well worth adding to your blogreader, BTW) offers a critique on the rebranding of Canadian retailer, Hudson’s Bay Company. I don’t know this brand’s history, but its previous identity appears to have been an attempt to...
by Devon Thomas Treadwell | Mar 17, 2009 | Branding, Naming
The New York Times today reports that the Sci Fi Channel has changed its name–or more accurately, its spelling. The successful cable network will now be known as Syfy, pronounced exactly the same as its previous incarnation. Why the shapeshift? True, there are...
by Devon Thomas Treadwell | Feb 18, 2009 | Intellectual Property Law, Trademarks
Was it an off-hand remark in a phone call? A mumbled “might be a good idea” in a meeting? A smiley face emoticon in an email? Just how does one mistakenly presume that Jimi Hendrix’s estate gave their blessing for his name and likeness to be used on...
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