by Devon Thomas Treadwell | Feb 3, 2009 | Humor, Naming
When I heard recently on the news that President Obama was going to propose a nationalized bank to buy up toxic assets, my first thought was, “I want to name it!” So let’s have some fun. What would you name a financial institution that’s flat...
by Devon Thomas Treadwell | Jan 28, 2009 | Intellectual Property Law, Trademarks
This happened a while ago, but it’s worth revisiting for the sheer pleasure of witnessing a rare act of whimsy from a corporate legal department. First, compare and contrast these brands: Second Life is the famous 3D virtual land wherein millions of...
by Devon Thomas Treadwell | Dec 17, 2008 | Branding, Naming
Brand Strategy Insider features an interview with Dr. Carol Moog, a psychologist and consultant to the advertising industry on the psychology of messaging. Her findings support Pollywog’s perspective that brand names should have instant meaning and connect with...
by Devon Thomas Treadwell | Dec 4, 2008 | Branding, Naming
BEST 1. Air Apple has provided a terrific lesson in how to own an idea with a brand name by building the world’s thinnest, lightest laptop and naming it the “Macbook Air.” While other manufacturers may eventually engineer products with an even more...
by Devon Thomas Treadwell | Nov 12, 2008 | Branding, Naming
If you like inside baseball stories about branding (and what brand geek doesn’t?), check out CIO’s slideshow: How 10 Famous Technology Products Got Their Names Brands include iPod, Blackberry, Firefox, Twitter and the Macintosh “big cat” naming...
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