Chrome Wheels Into the Race

Google has unveiled its new browser, and instead of sticking with its branded-house naming convention (Google Mail, Google Docs, Google Maps, etc.), they’ve chosen to give this offering a bit more kick: Google Chrome. Web developers have long used the term...

Drinking the Pepsi Kool-Aid

I’m not a big fan of naming rights for sports stadiums. From a branding perspective, the name of the venue ought to be about the team, or at least the community. It ought not be about which corporation ponied up the most money so that its brand can intrude on...