by Devon Thomas Treadwell | Feb 23, 2008 | Branding
Joshua Weinberg of Digital Life Consulting Group has a fascinating and thorough account of Apple’s product launch methodology. Well worth a read. I was struck by Apple’s laser focus on the smallest details and how much effort is put into maintaining...
by Devon Thomas Treadwell | Feb 20, 2008 | Naming
Sometime in the past few weeks, I read about an Intel processor platform codenamed “Skulltrail.” This bad boy has two quad-core microprocessors, resulting in a total of EIGHT processing engines running at 3.2GHz on a 1600Mhz system bus. The result?...
by Devon Thomas Treadwell | Feb 13, 2008 | Naming
I’m always bemused by corporate America’s faith in Latin roots–as if these meanings are burned into customers’ DNA and, if people just thought about it (which they don’t), they’d get what their brand name means. Microsoft is just...
by Devon Thomas Treadwell | Feb 5, 2008 | Naming
Today’s Guardian features a story that serves as a Rosetta stone unlocking the secrets of Ikea’s cryptic naming system. Sofas, coffee tables, bookshelves, media storage and doorknobs are named after places in Sweden (Klippan, Malmö); beds, wardrobes and...
by Devon Thomas Treadwell | Jan 22, 2008 | Domain Names, Naming
Fortunately, the confusion over forgettable, unspellable domain names has helped usher in a new behavior that will, Google willing, cause a trend back to comprehensible brand names. In short, we’re seeing less direct input of URLs into the address window of a...
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