by Devon Thomas Treadwell | Dec 27, 2007 | Naming
BEST BRAND NAMES OF 2007 1.Wii – With a name that sounds small and childish and makes an easy target for potty humor, the Nintendo “Wii” created a media firestorm when it was introduced. There were dire predictions of failure, and the brand name was nearly...
by Devon Thomas Treadwell | Dec 27, 2007 | Naming
This week, the New York Times featured a story on the befuddlement among furniture executives (*) over what to name their furniture collections. Furniture styles no longer have clear-cut delineations–eclectic tastes and mix-and-match designs have blurred the...
by Devon Thomas Treadwell | Dec 14, 2007 | Domain Names, Naming
The dotcom bubble burst in the late 90’s, of course, and many of these generically named companies went down with it. (Interestingly, many of these generic names are now owned by branded companies. Pets.com, for example, was purchased by PetSmart.)In the year...
by Devon Thomas Treadwell | Dec 14, 2007 | Domain Names, Naming
Crusher is a scrappy new online invitation service now competing with the likes of Evite. Launched in 2007, Crusher came late to the tech party and found that, like hundreds of other startups in their shoes, they could not secure the prima facie domain name that...
by Devon Thomas Treadwell | Dec 12, 2007 | Domain Names, Naming
Meemo. Qoosa. Xobni. Thoof. Lala. Wufoo. Kijiji. Zoogmo.Wixi. Wakoopa. Qosimo. Hulu. Such is the sorry state of company naming these days. Tech company after tech company is slipping into a bulging diaper of infantilism by taking a snippet of baby talk as its brand...
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