by Devon Thomas Treadwell | Jun 18, 2014 | Naming, Trademarks
In Landmark Decision, US Patent Office Cancels Trademark for Redskins Football Team “We decide, based on the evidence properly before us, that these registrations must be cancelled because they were disparaging to Native Americans at the respective times they were...
by Devon Thomas Treadwell | Feb 17, 2014 | Branding
A helpful infographic with some statistical gems. Find the full-sized image here.
by Devon Thomas Treadwell | Dec 26, 2013 | Naming, Taglines
SeaWorld is in a world of hurt. The marine attraction is weathering a storm brought on by “Blackfish,” a documentary exposing its practice of capturing killer whales in the wild, separating them from their families and holding them in...
by Devon Thomas Treadwell | Sep 18, 2013 | Brand Identity, Branding, Naming, Pollywog News, Taglines
The concept of medical malpractice was first articulated in 1768 by Sir William Blackstone, who used the term “mala praxis” to describe the improper, unskilled or negligent treatment of a patient that leads to injury or death. By the middle of the...
by Devon Thomas Treadwell | Jun 19, 2013 | Branding, Naming, Pollywog News, Positioning, Small Business
Athletes can be a superstitious lot. They have “lucky socks.” They avoid getting a haircut before a big game. They want special people to attend their games — or to stay away. They do certain things in a certain way, at a certain time. Why? Because a...
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