Tweet Your Brand Promise

Back in the olden days, when I was getting my Masters of Advertising at Northwestern University, I had a professor named Don E. Schultz. He was the guy who literally wrote the book on advertising strategy. A tall, balding, round-shouldered man (he reminded me of the...

The Dogs of War

There was a time when publicly attacking the The Humane Society of the United States (HSUS) would have been like attacking Mother Teresa. How could anybody be against helping animals? But social movements are like physics. For every action, there is an equal and...

Netflix: The Giant Stumbles

You almost have to feel sorry for Netflix. Once a towering paragon of transformative online business and delivery models, the entertainment giant has done a face plant. Netflix launched in 1997. Using an online ordering system (the “Net” in “Netflix”), customers could...