by Devon Thomas Treadwell | Feb 29, 2012 | Brand Identity, Branding, Naming, Nonprofit, Pollywog News, Rebranding
More than a year ago, Pollywog was approached by a Minnesota nonprofit organization with the generic and unwieldy name, Resources for Child Caring (RCC). Over its forty year history, RCC had grown from an agency that trained child care providers into Minnesota’s...
by Devon Thomas Treadwell | Jan 17, 2012 | Branding, Naming, Positioning
Back in the olden days, when I was getting my Masters of Advertising at Northwestern University, I had a professor named Don E. Schultz. He was the guy who literally wrote the book on advertising strategy. A tall, balding, round-shouldered man (he reminded me of the...
by Devon Thomas Treadwell | Dec 27, 2011 | Branding, Naming, Nonprofit
There was a time when publicly attacking the The Humane Society of the United States (HSUS) would have been like attacking Mother Teresa. How could anybody be against helping animals? But social movements are like physics. For every action, there is an equal and...
by Devon Thomas Treadwell | Sep 30, 2011 | Branding Debacles, Naming
You almost have to feel sorry for Netflix. Once a towering paragon of transformative online business and delivery models, the entertainment giant has done a face plant. Netflix launched in 1997. Using an online ordering system (the “Net” in “Netflix”), customers could...
by Devon Thomas Treadwell | Jul 29, 2011 | Humor, Naming, Pollywog News, Presentations
Recently, Pollywog had the privilege of speaking to design and technology students at Rasmussen College in Brooklyn Park, MN. Here is a recording of that 23-minute presentation....
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