by Devon Thomas Treadwell | Feb 11, 2011 | Branding, Naming
What makes some movie titles work and others fall flat? Read this interesting interview with movie marketing specialist, Matthew Cohen, and you’ll discover a lot of common ground with traits that make brand names powerful. Emotional trigger: Cohen cites Black...
by Devon Thomas Treadwell | Jan 14, 2011 | Branding, Naming, Pollywog News
Pollywog founders John Stucker and Devon Thomas Treadwell appeared this week on Business Radio AM1570’s Peter McClellan Show. Among the topics covered: What makes a brand name powerful? And why does today’s competitive market require a new approach to...
by Devon Thomas Treadwell | Jan 6, 2011 | Brand Identity, Branding
Seattle-based Starbucks unveiled a new logo yesterday to divided reviews in the branding community. The new logo eliminates the name completely, relying only on the iconic mermaid image to identify the brand. Some branding experts consider this move a savvy adaptation...
by Devon Thomas Treadwell | Oct 30, 2010 | Uncategorized
A blog post today on a site targeted at new mothers notes a trend toward naming babies after luxury brands. This practice is, and always has been, relatively commonplace. But what’s interesting is how “Chanel” has recently appeared on the list, at...
by Devon Thomas Treadwell | Oct 7, 2010 | Branding, Naming
A generation ago, South Korea was an impoverished nation whose economy relied primarily on agriculture. In 1960, Korea’s per capita gross national product was less than the Sudan’s and not even one-third the size of Mexico’s. Today, Korea enjoys the...
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