Starbucks Strips the Mermaid

Seattle-based Starbucks unveiled a new logo yesterday to divided reviews in the branding community. The new logo eliminates the name completely, relying only on the iconic mermaid image to identify the brand. Some branding experts consider this move a savvy adaptation...

What Not to Name a Baby

A blog post today on a site targeted at new mothers notes a trend toward naming babies after luxury brands. This practice is, and always has been, relatively commonplace. But what’s interesting is how “Chanel” has recently appeared on the list, at...

Korea Catches Up on Branding

A generation ago, South Korea was an impoverished nation whose economy relied primarily on agriculture. In 1960, Korea’s per capita gross national product was less than the Sudan’s and not even one-third the size of Mexico’s. Today, Korea enjoys the...