by Devon Thomas Treadwell | Aug 11, 2010 | Branding, Naming
One of Pollywog’s big differentiators is that unlike other naming agencies, we don’t create meaningless, nonsensical names, even though they would be easy to sell. Meaningless names are usually available for trademark and often sail through onerous...
by Devon Thomas Treadwell | Apr 30, 2010 | Branding, Humor, Naming
Today’s New York Times features an expose of brands with fictional or highly embellished histories–what Yale linguist Laurence R. Horn aptly calls “etymythologies.” Among the culprits: Keds’ “sneakers,” Hershey’s Kisses...
by Devon Thomas Treadwell | Apr 22, 2010 | Naming, Pollywog News
Sales are brisk for Pollywog-named Scent of the Missing, a new memoir by Susannah Charleson, named by Pollywog and released this month by Houghton Mifflin Harcourt. Scent of the Missing chronicles the author’s adventures with her golden retriever as members of a...
by Devon Thomas Treadwell | Mar 9, 2010 | Pollywog News
Brand Naming for the Digital Age Forget everything you know about naming for B2B—the rules are changing. Five converging trends are having a profound effect on how well brand names perform. Will your brand have the power to compete in the coming years? How will you...
by Devon Thomas Treadwell | Jan 29, 2010 | Branding, Branding Debacles, Naming
Much has been written about Apple’s clumsy introduction of the iPad. But the hook to this story is not that a big company made a naming mistake. This happens, sometimes in large, visible cases. Nor is the story about alleged sexism at Apple. While it may be true...
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