by Devon Thomas Treadwell | Dec 16, 2009 | Branding, Naming, Retrospectives
BEST 1. Ghost Who would give a new product a name that reminds people of haunting, horror and death? Rolls-Royce bravely did when it introduced the 2009 Ghost. Though the name is likely a nod to the British automaker’s 1906 “Silver Ghost,” it still carries a...
by Devon Thomas Treadwell | Nov 23, 2009 | Brand Identity, Branding, Positioning, Rebranding
The branding world is abuzz today with reactions to AOL’s advanced look at a rebranding campaign, the cornerstone of which is a revamped logo. AOL said in a press release: AOL today previewed its new brand identity for its future as an independent company...
by Devon Thomas Treadwell | Nov 17, 2009 | Brand Identity
If you’re a fan of the AMC series “Madmen,” as I am–and especially if you enjoy wallowing in the retro branding, advertising and design details, as I do–you’ll want to check out Madmen Props, an analysis of the show’s...
by Devon Thomas Treadwell | Nov 5, 2009 | Naming, Pollywog News
Pollywog recently worked with American Resource & Energy to position and name its flagship product for the small wind industry: Ground Control™ self-raising towers. Ground Control towers are the only nonhydraulic wind tower that can be raised and lowered by just...
by Devon Thomas Treadwell | Oct 7, 2009 | Branding, Branding Debacles, Naming
Kraft’s most embarrassing and painful new product introduction is now complete. In what has been dubbed an epic Vegefail, its new Vegemite + cheese spread will henceforth be known as “Vegemite Cheesybite.” More than 30,000 people voted for a winning...
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