Brand Essence Please complete the form below so we can get started on your naming project. Name* First Last Phone* Skype User Name (We prefer to conduct web conferences through Skype, if possible.) Email* YOUR OFFERINGWhat is the business, product or organization to be named?*Please provide a shorthand description (1-4 words) of your business, product or organization. (Be as focused as possible. For example, "auto insurance software," "light beer," "dog grooming," "plumbing," etc.)* Who is your customer or user?*What is the SINGLE most important benefit that your business, product or organization provides to your customer or user? (In one sentence)*What is the SINGLE most important difference from your competitors? (In one sentence)*Should the brand appeal more to men, more to women, or be gender-neutral?*MenWomenGender-neutralBRAND PERSONALITYFrom the following list, please check the FIVE personality traits that you would like your brand name to convey:* Adventurous Approachable Authentic Benevolent Big-hearted Bold Broadminded Can-do Charismatic Charming Cheerful Collaborative Committed Compassionate Competent Concise Confident Cooperative Creative Detail-oriented Determined Direct Dynamic Easy going Edgy Empathetic Empowering Energetic Energizing Engaging Enterprising Fearless Friendly Fun Genuine Helpful High-spirited Independent Industrious Informative Insightful Inspiring Intuitive Inventive Joyful Judicious Knowledgeable Nonjudgmental Nurturing Optimistic Personable Precocious Rational Reliable Resourceful Respectful Shrewd Simple Smart Sociable Straightforward Supportive Tenacious Thoughtful Tidy Trustworthy Unapologetic Uncompromising Unconventional Understanding Unflappable Upbeat Visionary Welcoming Wise COMPETITIONPlease list your top FIVE competitors (or alternatives if there’s no direct competition):*TRADEMARKWhere are you seeking to register a trademark?* United States Outside United States What is the International Trademark Class in which you would like us to search for trademark availability in the United States Patent & Trademark Office database? (Select only one unless you have paid for an additional class.)* CLASS 1 (Chemicals) CLASS 2 (Paints) CLASS 3 (Cosmetics and cleaning preparations) CLASS 4 (Lubricants and fuels) CLASS 5 (Pharmaceuticals) CLASS 6 (Metal goods) CLASS 7 (Machinery) CLASS 8 (Hand tools) CLASS 9 (Electrical and scientific apparatus) CLASS 10 (Medical Apparatus) CLASS 11 (Environmental control apparatus) CLASS 12 (Vehicles) CLASS 13 (Firearms) CLASS 14 (Jewelry) CLASS 15 (Musical Instruments) CLASS 16 (Paper goods and printed matter) CLASS 17 (Rubber goods) CLASS 18 (Leather goods) CLASS 19 (Nonmetallic building materials) CLASS 20 (Furniture and articles not otherwise classified) CLASS 21 (Housewares and glass) CLASS 22 (Cordage and fibers) CLASS 23 (Yarns and threads) CLASS 24 (Fabrics) CLASS 25 (Clothing) CLASS 26 (Fancy goods) CLASS 27 (Floor coverings) CLASS 28 (Toys and sporting goods) CLASS 29 (Meats and processed foods) CLASS 30 (Staple foods) CLASS 31 (Natural agricultural products) CLASS 32 (Light beverages) CLASS 33 (Wine and spirits) CLASS 34 (Smokers' articles) CLASS 35 (Advertising and business) CLASS 36 (Insurance and financial) CLASS 37 (Building construction and repair) CLASS 38 (Telecommunications) CLASS 39 (Transportation and storage) CLASS 40 (Treatment of materials) CLASS 41 (Education and entertainment) CLASS 42 (Computer, scientific & legal) CLASS 43 (Hotels and Restaurants) CLASS 44 (Medical, beauty & agricultural) CLASS 45 (Personal services) One International Trademark Class is included in the price of your project. Additional Trademark Classes may be added for an additional amount. (See Specifications in sidebar.) You can work with an Intellectual Property Attorney to determine the appropriate class(es) for your brand, or decide for yourself by looking at the list at this web address: http://www.uspto.gov/trademarks/notices/international.jsp What country outside the U.S. will you need to register your trademark in? (limit 1) We can provide trademark screening for one country outside the United States if that country's database is online and written in English. NOTE: - Initial trademark screening will be conducted using the USPTO or WIPO database - Trademark availability is determined by evaluating distinctions present in competing marks’ Goods & Services descriptions. You should engage an intellectual property attorney for a formal trademark search before using a name in commerce. - Trademark availability can change overnight. Findings are based on searches conducted during the name development period. It is strongly recommended that you begin the trademarking process immediately upon selecting a name. Our trademark screening is an informal “knock-out” search and may not uncover possible conflicts such as pending marks, sound-alikes, partial matches and potential conflicts in related offerings. - Proposed domain names may contain a keyword and may utilize an alternative TLD extension such as .co and .net. - This proposal is for one final name. Any names generated by Pollywog other than the final selected name may not be used by Client except as provided in a separate agreement with Pollywog. Δ
