by Devon Thomas Treadwell | Sep 18, 2013 | Brand Identity, Branding, Naming, Pollywog News, Taglines
The concept of medical malpractice was first articulated in 1768 by Sir William Blackstone, who used the term “mala praxis” to describe the improper, unskilled or negligent treatment of a patient that leads to injury or death. By the middle of the...
by Devon Thomas Treadwell | Jun 3, 2013 | Brand Identity, Naming, Pollywog News, Rebranding, Taglines
Medical malpractice insurance isn’t just about paying a claim–it’s about making sure claims don’t happen in the first place. Our client, MMIC provides a range of innovative services and resources to help hospitals, clinics, long-term care...
by Devon Thomas Treadwell | May 28, 2013 | Brand Identity, Branding, Naming, Positioning, Taglines
Think back to the last time you bought tires. If you’re like me, you went to a discount tire store and sat in the waiting room while they were installed. Hard chair. Bad lighting. Dirty floor. Burned coffee. Irritating channel on the TV. Interior decorating by...
by Devon Thomas Treadwell | Feb 12, 2013 | Brand Identity, Branding, Naming, Pollywog News, Rebranding, Small Business
In 2007, Mary Pokluda was an aspiring entrepreneur with the self-named personal assistant business, “The PA4U.” Recognizing the weakness of her brand name, though, Mary asked Pollywog to help. So we created a new brand for her—Bumblebee—a friendly,...
by Devon Thomas Treadwell | May 11, 2012 | Brand Identity, Branding, Naming
The first time I saw a 3D printer in action, I was amazed. It takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts–a bicycle chain or adjustable wrench, for example–can be transformed from a...
by Devon Thomas Treadwell | Feb 29, 2012 | Brand Identity, Branding, Naming, Nonprofit, Pollywog News, Rebranding
More than a year ago, Pollywog was approached by a Minnesota nonprofit organization with the generic and unwieldy name, Resources for Child Caring (RCC). Over its forty year history, RCC had grown from an agency that trained child care providers into Minnesota’s...
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