Kim’s No No

Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, “The bigger they are, the harder they fall.” A highly visible company will get an earful about a...

Going on the Offense

An edgy name can be highly effective at getting attention and sticking in a customer’s mind. But invariably, someone is going to complain about the name. That’s the nature of edge—it’s controversial. And these days, social media gives everyone a...

Cosmetics Names Push the Envelope

“Orgasm.” “Asphyxia.” “Underage Red.” “Dick Weed.” Beauty products are experiencing the “Miley Cyrus effect”—the need to get edgier every year in order to be noticed. Some of these names clearly cross the...

Strange Fruit

Racist brands have littered our marketplace for decades. Some, like Aunt Jemima and Uncle Ben’s, have made modest attempts to appear less offensive, while others (I’m looking at you, Washington Redskins) staunchly defend their brands against mounting...