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Brighter Together

Brighter Together

by Devon Thomas Treadwell | Sep 18, 2013 | Brand Identity, Branding, Naming, Pollywog News, Taglines

The concept of medical malpractice was first articulated in 1768 by Sir William Blackstone, who used the term “mala praxis” to describe the improper, unskilled or negligent treatment of a patient that leads to injury or death. By the middle of the...
What’s Your Ritual?

What’s Your Ritual?

by Devon Thomas Treadwell | Jun 19, 2013 | Branding, Naming, Pollywog News, Positioning, Small Business

Athletes can be a superstitious lot. They have “lucky socks.” They avoid getting a haircut before a big game. They want special people to attend their games — or to stay away. They do certain things in a certain way, at a certain time. Why? Because a...

A New Spin on Tires

by Devon Thomas Treadwell | May 28, 2013 | Brand Identity, Branding, Naming, Positioning, Taglines

Think back to the last time you bought tires. If you’re like me, you went to a discount tire store and sat in the waiting room while they were installed. Hard chair. Bad lighting. Dirty floor. Burned coffee. Irritating channel on the TV. Interior decorating by...

Startups and Brand Creation

by Devon Thomas Treadwell | Mar 28, 2013 | Branding, Intellectual Property Law, Naming, Small Business, Trademarks

A trademark can be a company’s most valuable asset. But too often, brand development and trademarking are not at the top of the entrepreneur’s to-do list when he or she is ramping up. It’s time-consuming, and often entrepreneurs don’t...

Kudos for the Queen Bee

by Devon Thomas Treadwell | Feb 12, 2013 | Brand Identity, Branding, Naming, Pollywog News, Rebranding, Small Business

In 2007, Mary Pokluda was an aspiring entrepreneur with the self-named personal assistant business, “The PA4U.” Recognizing the weakness of her brand name, though, Mary asked Pollywog to help. So we created a new brand for her—Bumblebee—a friendly,...

A Movement for Animals

by Devon Thomas Treadwell | Dec 11, 2012 | Branding, Naming, Nonprofit, Pollywog News

An estimated 3-4 million animals die in America’s shelters every year—the tragic result of pet overpopulation. Our client, Animal Humane Society, launched a bold initiative this year to help change the world for homeless pets by asking people to live by a code...
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