A Mac by Any Other Name

I’m always fascinated by the background story behind iconic brand names. Like Apple Computer’s re-imagined personal computer, introduced in 1998, which would ultimately be called the “iMac.” What would Apple look like today if its agency...

Think Ink

Small businesses and nonprofits need all the free PR they can get. Fortunately, any size business can have a powerful brand name, and powerful brand names attract the media. That’s because reporters are only human. Their brains work like everyone else’s,...

Tweet Your Brand Promise

Back in the olden days, when I was getting my Masters of Advertising at Northwestern University, I had a professor named Don E. Schultz. He was the guy who literally wrote the book on advertising strategy. A tall, balding, round-shouldered man (he reminded me of the...