by Devon Thomas Treadwell | May 31, 2012 | Branding, Naming
I’m always fascinated by the background story behind iconic brand names. Like Apple Computer’s re-imagined personal computer, introduced in 1998, which would ultimately be called the “iMac.” What would Apple look like today if its agency...
by Devon Thomas Treadwell | May 11, 2012 | Brand Identity, Branding, Naming
The first time I saw a 3D printer in action, I was amazed. It takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts–a bicycle chain or adjustable wrench, for example–can be transformed from a...
by Devon Thomas Treadwell | Apr 1, 2012 | Branding, Naming, Nonprofit, Pollywog News
Ever since I adopted my first dog a few years ago, I’ve been an avid supporter and volunteer for the local Golden Retriever rescue organization, Retrieve a Golden of Minnesota (RAGOM). And whenever RAGOM needs help with branding, I gladly raise my hand. A few...
by Devon Thomas Treadwell | Mar 2, 2012 | Branding, Naming, Nonprofit, Rebranding
Small businesses and nonprofits need all the free PR they can get. Fortunately, any size business can have a powerful brand name, and powerful brand names attract the media. That’s because reporters are only human. Their brains work like everyone else’s,...
by Devon Thomas Treadwell | Feb 29, 2012 | Brand Identity, Branding, Naming, Nonprofit, Pollywog News, Rebranding
More than a year ago, Pollywog was approached by a Minnesota nonprofit organization with the generic and unwieldy name, Resources for Child Caring (RCC). Over its forty year history, RCC had grown from an agency that trained child care providers into Minnesota’s...
by Devon Thomas Treadwell | Jan 17, 2012 | Branding, Naming, Positioning
Back in the olden days, when I was getting my Masters of Advertising at Northwestern University, I had a professor named Don E. Schultz. He was the guy who literally wrote the book on advertising strategy. A tall, balding, round-shouldered man (he reminded me of the...
Recent Comments