by Devon Thomas Treadwell | Dec 27, 2011 | Branding, Naming, Nonprofit
There was a time when publicly attacking the The Humane Society of the United States (HSUS) would have been like attacking Mother Teresa. How could anybody be against helping animals? But social movements are like physics. For every action, there is an equal and...
by Devon Thomas Treadwell | Jul 18, 2011 | Branding, Naming, Nonprofit, Pollywog News
In 1970, a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families that were not being met by more urban-centric programs. Their venue became their name: Storefront. Over time, they relocated,...
by Devon Thomas Treadwell | May 24, 2011 | Branding, Naming, Nonprofit, Pollywog News
Animal welfare advocates agree: The best way to reduce the heartbreaking volume of animals euthanized by overcrowded shelters is to prevent unwanted litters. But when times are tough, a lot of pet owners can’t afford to neuter their animals, which ultimately...
by Devon Thomas Treadwell | Feb 11, 2011 | Branding, Naming
What makes some movie titles work and others fall flat? Read this interesting interview with movie marketing specialist, Matthew Cohen, and you’ll discover a lot of common ground with traits that make brand names powerful. Emotional trigger: Cohen cites Black...
by Devon Thomas Treadwell | Jan 14, 2011 | Branding, Naming, Pollywog News
Pollywog founders John Stucker and Devon Thomas Treadwell appeared this week on Business Radio AM1570’s Peter McClellan Show. Among the topics covered: What makes a brand name powerful? And why does today’s competitive market require a new approach to...
by Devon Thomas Treadwell | Jan 6, 2011 | Brand Identity, Branding
Seattle-based Starbucks unveiled a new logo yesterday to divided reviews in the branding community. The new logo eliminates the name completely, relying only on the iconic mermaid image to identify the brand. Some branding experts consider this move a savvy adaptation...
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