by Devon Thomas Treadwell | May 26, 2009 | Branding, Naming
Rumor has it that Microsoft’s new search engine–previously known as Live Search, then temporarily renamed to Kumo–will now be launched as “Bing.” Admittedly, we have been tough on Microsoft for its lackluster naming. But when a company...
by Devon Thomas Treadwell | May 5, 2009 | Branding, Branding Debacles, Naming
Communication is a two-way street. What’s sent isn’t always what’s received. So when you find out that what you’re sending is being horribly misinterpreted–to the point of angering people and potentially damaging your...
by Devon Thomas Treadwell | Apr 29, 2009 | Branding, Humor, Taglines
Today P. Scott Cunningham of the Miami New Times imagines the bureaucratic comedy of errors resulting in this:
by Devon Thomas Treadwell | Apr 21, 2009 | Branding, Naming
Yesterday’s announcement by Rolls-Royce that it will call its newest model the “Ghost” reminds us of the power of names that have both positive and negative connotations. The name “Ghost” is a slimmed-down version of “Silver...
by Devon Thomas Treadwell | Apr 9, 2009 | Branding, Line Extensions, Naming
Colourlovers.com provides a handy list of all 120 current Crayola crayon colors (along with their hex and RGB values). And while we’re in the crayon box, check out this full list of crayon colors and the years they were added or deleted. I can remember the...
by Devon Thomas Treadwell | Mar 22, 2009 | Brand Identity, Branding, Naming
The Brand New blog (well worth adding to your blogreader, BTW) offers a critique on the rebranding of Canadian retailer, Hudson’s Bay Company. I don’t know this brand’s history, but its previous identity appears to have been an attempt to...
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