by Devon Thomas Treadwell | Mar 17, 2009 | Branding, Naming
The New York Times today reports that the Sci Fi Channel has changed its name–or more accurately, its spelling. The successful cable network will now be known as Syfy, pronounced exactly the same as its previous incarnation. Why the shapeshift? True, there are...
by Devon Thomas Treadwell | Dec 17, 2008 | Branding, Naming
Brand Strategy Insider features an interview with Dr. Carol Moog, a psychologist and consultant to the advertising industry on the psychology of messaging. Her findings support Pollywog’s perspective that brand names should have instant meaning and connect with...
by Devon Thomas Treadwell | Dec 4, 2008 | Branding, Naming
BEST 1. Air Apple has provided a terrific lesson in how to own an idea with a brand name by building the world’s thinnest, lightest laptop and naming it the “Macbook Air.” While other manufacturers may eventually engineer products with an even more...
by Devon Thomas Treadwell | Nov 12, 2008 | Branding, Naming
If you like inside baseball stories about branding (and what brand geek doesn’t?), check out CIO’s slideshow: How 10 Famous Technology Products Got Their Names Brands include iPod, Blackberry, Firefox, Twitter and the Macintosh “big cat” naming...
by Devon Thomas Treadwell | Oct 29, 2008 | Branding, Naming, Positioning
The more I hear about Windows 7, the curiouser it gets. In this interview, Microsoft CEO Steve Ballmer is unable to articulate a “major feature” that would entice people to buy it. He alludes to better performance, “cleanup” of the user...
by Devon Thomas Treadwell | Oct 15, 2008 | Branding, Naming
The tech blogs may be praising Microsoft’s name for its new operating system, but here in branding land we’re underwhelmed. “Windows 7” is a retreat into safe, bland territory a la “Windows 2” and “Windows 3.1.” And...
Recent Comments