by Devon | Oct 10, 2018 | Intellectual Property Law, Naming, Startups
Of the many sites offering advice for aspiring entrepreneurs—including the venerable SBA—very few mention branding as a startup cost. Almost none advise new business owners to factor the cost of naming into their expenses. Maybe the authors of these pages believe that...
by Devon Thomas Treadwell | Mar 28, 2013 | Branding, Intellectual Property Law, Naming, Small Business, Trademarks
A trademark can be a company’s most valuable asset. But too often, brand development and trademarking are not at the top of the entrepreneur’s to-do list when he or she is ramping up. It’s time-consuming, and often entrepreneurs don’t...
by Devon Thomas Treadwell | Jun 3, 2011 | Intellectual Property Law, Naming, Nonprofit, Trademarks
The Star Tribune reports on a feud between the Susan G. Komen “Race for the Cure” and small nonprofit also dedicated to fighting breast cancer. In a formal opposition to a trademark registration, Komen claimed that the Minnesota-based group’s...
by Devon Thomas Treadwell | Feb 18, 2009 | Intellectual Property Law, Trademarks
Was it an off-hand remark in a phone call? A mumbled “might be a good idea” in a meeting? A smiley face emoticon in an email? Just how does one mistakenly presume that Jimi Hendrix’s estate gave their blessing for his name and likeness to be used on...
by Devon Thomas Treadwell | Jan 28, 2009 | Intellectual Property Law, Trademarks
This happened a while ago, but it’s worth revisiting for the sheer pleasure of witnessing a rare act of whimsy from a corporate legal department. First, compare and contrast these brands: Second Life is the famous 3D virtual land wherein millions of...
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