by Devon Thomas Treadwell | Dec 16, 2014 | Naming, Pollywog News, Positioning, Rebranding, Small Business
Financial services firms are typically named after their founders. When they first hang their shingle, most advisors are the sole proprietor of their business. And because it’s a relationship-driven industry, they want their clients to pass their name to others....
by Devon Thomas Treadwell | Dec 16, 2014 | Naming, Pollywog News, Rebranding, Small Business, Taglines
Small business owners have to wear a lot of hats. Not only are they their company’s chief executive officer, in many cases they are also the finance director, human resources specialist, marketing coordinator and IT administrator. So when small business...
by Devon Thomas Treadwell | Sep 18, 2013 | Brand Identity, Branding, Naming, Pollywog News, Taglines
The concept of medical malpractice was first articulated in 1768 by Sir William Blackstone, who used the term “mala praxis” to describe the improper, unskilled or negligent treatment of a patient that leads to injury or death. By the middle of the...
by Devon Thomas Treadwell | Jun 19, 2013 | Branding, Naming, Pollywog News, Positioning, Small Business
Athletes can be a superstitious lot. They have “lucky socks.” They avoid getting a haircut before a big game. They want special people to attend their games — or to stay away. They do certain things in a certain way, at a certain time. Why? Because a...
by Devon Thomas Treadwell | Jun 3, 2013 | Brand Identity, Naming, Pollywog News, Rebranding, Taglines
Medical malpractice insurance isn’t just about paying a claim–it’s about making sure claims don’t happen in the first place. Our client, MMIC provides a range of innovative services and resources to help hospitals, clinics, long-term care...
by Devon Thomas Treadwell | Feb 12, 2013 | Brand Identity, Branding, Naming, Pollywog News, Rebranding, Small Business
In 2007, Mary Pokluda was an aspiring entrepreneur with the self-named personal assistant business, “The PA4U.” Recognizing the weakness of her brand name, though, Mary asked Pollywog to help. So we created a new brand for her—Bumblebee—a friendly,...
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