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A Movement for Animals

by Devon Thomas Treadwell | Dec 11, 2012 | Branding, Naming, Nonprofit, Pollywog News

An estimated 3-4 million animals die in America’s shelters every year—the tragic result of pet overpopulation. Our client, Animal Humane Society, launched a bold initiative this year to help change the world for homeless pets by asking people to live by a code...

15 Million More Meals on the Table

by Devon Thomas Treadwell | Apr 24, 2012 | Naming, Pollywog News

In a land of plenty, one in five American families can’t regularly afford to eat. Hunger lurks in the most surprising places in Minnesota–not only in depressed urban neighborhoods in the Twin Cities, but also in Duluth, Mankato and even Minnetonka. For the...

Stouts for Snouts

by Devon Thomas Treadwell | Apr 1, 2012 | Branding, Naming, Nonprofit, Pollywog News

Ever since I adopted my first dog a few years ago, I’ve been an avid supporter and volunteer for the local Golden Retriever rescue organization, Retrieve a Golden of Minnesota (RAGOM). And whenever RAGOM needs help with branding, I gladly raise my hand. A few...

All about the Small

by Devon Thomas Treadwell | Feb 29, 2012 | Brand Identity, Branding, Naming, Nonprofit, Pollywog News, Rebranding

More than a year ago, Pollywog was approached by a Minnesota nonprofit organization with the generic and unwieldy name, Resources for Child Caring (RCC). Over its forty year history, RCC had grown from an agency that trained child care providers into Minnesota’s...

“FAIL: Why Most Brand Names Suck”

by Devon Thomas Treadwell | Jul 29, 2011 | Humor, Naming, Pollywog News, Presentations

Recently, Pollywog had the privilege of speaking to design and technology students at Rasmussen College in Brooklyn Park, MN. Here is a recording of that 23-minute presentation....

Making Some Headway

by Devon Thomas Treadwell | Jul 18, 2011 | Branding, Naming, Nonprofit, Pollywog News

In 1970,  a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families that were not being met by more urban-centric programs. Their venue became their name: Storefront. Over time, they relocated,...
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Pollywog is a naming company. We create story-rich names that draw people to brands. 612.326.4207

Recent Posts

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