Tweet Your Brand Promise

Back in the olden days, when I was getting my Masters of Advertising at Northwestern University, I had a professor named Don E. Schultz. He was the guy who literally wrote the book on advertising strategy. A tall, balding, round-shouldered man (he reminded me of the...

An Open Letter to General Motors

Dear General Motors: I read in The Wall Street Journal that you want to attract a younger audience to your Buick brand. As an American taxpayer, I own 62% of your corporation, so it pains me to say that this strategy is doomed. The Buick brand is imprinted as a car...