by Devon Thomas Treadwell | Jun 19, 2013 | Branding, Naming, Pollywog News, Positioning, Small Business
Athletes can be a superstitious lot. They have “lucky socks.” They avoid getting a haircut before a big game. They want special people to attend their games — or to stay away. They do certain things in a certain way, at a certain time. Why? Because a...
by Devon Thomas Treadwell | Mar 28, 2013 | Branding, Intellectual Property Law, Naming, Small Business, Trademarks
A trademark can be a company’s most valuable asset. But too often, brand development and trademarking are not at the top of the entrepreneur’s to-do list when he or she is ramping up. It’s time-consuming, and often entrepreneurs don’t...
by Devon Thomas Treadwell | Feb 12, 2013 | Brand Identity, Branding, Naming, Pollywog News, Rebranding, Small Business
In 2007, Mary Pokluda was an aspiring entrepreneur with the self-named personal assistant business, “The PA4U.” Recognizing the weakness of her brand name, though, Mary asked Pollywog to help. So we created a new brand for her—Bumblebee—a friendly,...
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