Naming Mary Jane

The cannabis industry has had to clean up its intellectual property act now that it’s a legitimate product in some states. No, you can’t call a strain of marijuana “Gorilla Glue” or “Girl Scout Cookies” or “Skywalker...

Pollywog’s Top Tip for Digital Branding

What’s the most important advice we can offer to entrepreneurs starting a business? See our top recommendation, along with a number of other tips from experts on FitSmallBusiness. Top 28 Digital Branding Strategies from the Pros...

How a Mess of a Name Got Me to Buy the Product

I admit it. It was the name of this product that got my attention and compelled me to open the freezer case to read the package. It wasn’t just the promise of an easy, delicious meal, though. It was the utter approachability of the name. This kind of name...

Shredded Names from Outdoor Brands

Naming is hard—and if you don’t know how to evaluate a name, it can also be extremely subjective. That’s how global sports marketers can end up with product names like Arakys, Rarig, Alligare and Repko. (See “Why Your North Face Jacket is Called a...