by Devon | Oct 10, 2018 | Intellectual Property Law, Naming, Startups
Of the many sites offering advice for aspiring entrepreneurs—including the venerable SBA—very few mention branding as a startup cost. Almost none advise new business owners to factor the cost of naming into their expenses. Maybe the authors of these pages believe that...
by Devon | Oct 1, 2018 | Naming
The cannabis industry has had to clean up its intellectual property act now that it’s a legitimate product in some states. No, you can’t call a strain of marijuana “Gorilla Glue” or “Girl Scout Cookies” or “Skywalker...
by Devon | Sep 6, 2018 | Naming
What’s the most important advice we can offer to entrepreneurs starting a business? See our top recommendation, along with a number of other tips from experts on FitSmallBusiness. Top 28 Digital Branding Strategies from the Pros...
by Devon | May 15, 2018 | Naming, Rebranding, Small Business
Thinking up business name ideas takes time and effort, especially when you need to find a name that’s available to trademark and has meaning related to your brand story. But we’ve discovered some brainstorming tools that make it easier. Here are five of...
by Devon | Apr 16, 2018 | Naming
I admit it. It was the name of this product that got my attention and compelled me to open the freezer case to read the package. It wasn’t just the promise of an easy, delicious meal, though. It was the utter approachability of the name. This kind of name...
by Devon | Mar 27, 2018 | Naming
Naming is hard—and if you don’t know how to evaluate a name, it can also be extremely subjective. That’s how global sports marketers can end up with product names like Arakys, Rarig, Alligare and Repko. (See “Why Your North Face Jacket is Called a...
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