Pollywog Wins Marcom Gold Award

We’re pleased to announce that Pollywog has earned a Gold Award at the 2022 MarCom Awards for our naming work on behalf of the Oxbox energy storage system. The Marcom Awards is an international creative competition that recognizes outstanding achievement by...

Lessons in Naming from the Washington Commanders

After a 20-month process, the DC-based NFL team has a new name: Washington Commanders. Although the team’s previous name, Washington Redskins, had suffered decades-long charges of racism, it was the USPTO’s canceling of its trademark registration that...
The Role of Warmth in a Brand Name

The Role of Warmth in a Brand Name

A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman’s name (i.e., Victoria’s Secret, Liz Claiborne, Vera Wang, etc.), what...
RIAs and the Same Name Game

RIAs and the Same Name Game

A site for registered investment advisors (RIAs) recently featured an article on naming for financial advisors. In it, the author underscored the tendency of some practices to adopt names that are already being used by others. He noted that among the most successful...
Kim’s No No

Kim’s No No

Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, “The bigger they are, the harder they fall.” A highly visible company will get an earful about a...