by Devon | Oct 27, 2022 | Awards, Naming, Pollywog News
We’re pleased to announce that Pollywog has earned a Gold Award at the 2022 MarCom Awards for our naming work on behalf of the Oxbox energy storage system. The Marcom Awards is an international creative competition that recognizes outstanding achievement by...
by Devon | Feb 3, 2022 | Naming, Rebranding
After a 20-month process, the DC-based NFL team has a new name: Washington Commanders. Although the team’s previous name, Washington Redskins, had suffered decades-long charges of racism, it was the USPTO’s canceling of its trademark registration that...
by Lauren Atherton | Oct 14, 2021 | Naming, Nonprofit
Many nonprofits have world-shaking visions, but when it comes to their name they tend to leave a lot of inspiration on the table. The name of your organization is the foundation of your brand, but it can do so much more for your mission. A great name can tug on...
by Devon | May 24, 2021 | Naming
A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman’s name (i.e., Victoria’s Secret, Liz Claiborne, Vera Wang, etc.), what...
by Devon | Dec 15, 2020 | Financial Advisor Renaming, Naming
A site for registered investment advisors (RIAs) recently featured an article on naming for financial advisors. In it, the author underscored the tendency of some practices to adopt names that are already being used by others. He noted that among the most successful...
by Devon | Jul 2, 2019 | Branding Debacles, Naming
Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, “The bigger they are, the harder they fall.” A highly visible company will get an earful about a...
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