by Devon Thomas Treadwell | Jun 3, 2011 | Intellectual Property Law, Naming, Nonprofit, Trademarks
The Star Tribune reports on a feud between the Susan G. Komen “Race for the Cure” and small nonprofit also dedicated to fighting breast cancer. In a formal opposition to a trademark registration, Komen claimed that the Minnesota-based group’s...
by Devon Thomas Treadwell | May 24, 2011 | Branding, Naming, Nonprofit, Pollywog News
Animal welfare advocates agree: The best way to reduce the heartbreaking volume of animals euthanized by overcrowded shelters is to prevent unwanted litters. But when times are tough, a lot of pet owners can’t afford to neuter their animals, which ultimately...
by Devon Thomas Treadwell | Apr 5, 2011 | Naming, Pollywog News
From the It’s Nice To Be Noticed Department comes this—a thoughtful (and completely unsolicited!) response from someone who really understands what the Sprockets brand can do for the community: Mired in a series of budget cuts, union issues, declining enrollment...
by Devon Thomas Treadwell | Mar 30, 2011 | Naming, Pollywog News, Taglines
How do you increase high school graduation rates by more than 90%? Get kids to keep learning, even when they’re not in school. And how do you do that? By offering them such a wide range of learning opportunities, they can fill their out-of-school time with...
by Devon Thomas Treadwell | Feb 11, 2011 | Branding, Naming
What makes some movie titles work and others fall flat? Read this interesting interview with movie marketing specialist, Matthew Cohen, and you’ll discover a lot of common ground with traits that make brand names powerful. Emotional trigger: Cohen cites Black...
by Devon Thomas Treadwell | Jan 14, 2011 | Branding, Naming, Pollywog News
Pollywog founders John Stucker and Devon Thomas Treadwell appeared this week on Business Radio AM1570’s Peter McClellan Show. Among the topics covered: What makes a brand name powerful? And why does today’s competitive market require a new approach to...
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