Chrome Wheels Into the Race

Google has unveiled its new browser, and instead of sticking with its branded-house naming convention (Google Mail, Google Docs, Google Maps, etc.), they’ve chosen to give this offering a bit more kick: Google Chrome. Web developers have long used the term...

Drinking the Pepsi Kool-Aid

I’m not a big fan of naming rights for sports stadiums. From a branding perspective, the name of the venue ought to be about the team, or at least the community. It ought not be about which corporation ponied up the most money so that its brand can intrude on...

My Own Private .idaho

Some good news out of Paris last week. Internet regulators convened to discuss opening up top-level domains to companies, organizations and governments who can afford to buy them. For a price tag ranging from about $40,000 to $400,000, you can buy your very own...

Love Hurts

The reliably clear-thinking Laura Ries goes off on a tear in her blog today over the positioning and naming blunders of the company that makes her favorite athletic shoe. MBT shoes are a classic example of a marketing myopia. It’s a condition found in clients...