by Devon Thomas Treadwell | Oct 15, 2008 | Branding, Naming
The tech blogs may be praising Microsoft’s name for its new operating system, but here in branding land we’re underwhelmed. “Windows 7” is a retreat into safe, bland territory a la “Windows 2” and “Windows 3.1.” And...
by Devon Thomas Treadwell | Sep 4, 2008 | Naming
Google has unveiled its new browser, and instead of sticking with its branded-house naming convention (Google Mail, Google Docs, Google Maps, etc.), they’ve chosen to give this offering a bit more kick: Google Chrome. Web developers have long used the term...
by Devon Thomas Treadwell | Aug 26, 2008 | Branding, Naming
I’m not a big fan of naming rights for sports stadiums. From a branding perspective, the name of the venue ought to be about the team, or at least the community. It ought not be about which corporation ponied up the most money so that its brand can intrude on...
by Devon Thomas Treadwell | Aug 2, 2008 | Naming
1. The Electric Fetus – This Minneapolis record store has been around for almost 40 years, which makes the boldness of the name all the more impressive. As is common for provocative brand names, the Electric Fetus name has been roundly criticized. National...
by Devon Thomas Treadwell | Jun 23, 2008 | Branding, Domain Names, Naming
Some good news out of Paris last week. Internet regulators convened to discuss opening up top-level domains to companies, organizations and governments who can afford to buy them. For a price tag ranging from about $40,000 to $400,000, you can buy your very own...
by Devon Thomas Treadwell | May 22, 2008 | Branding, Naming, Positioning
The reliably clear-thinking Laura Ries goes off on a tear in her blog today over the positioning and naming blunders of the company that makes her favorite athletic shoe. MBT shoes are a classic example of a marketing myopia. It’s a condition found in clients...
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