Naming Mary Jane

Naming Mary Jane

The cannabis industry has had to clean up its intellectual property act now that it’s a legitimate product in some states. No, you can’t call a strain of marijuana “Gorilla Glue” or “Girl Scout Cookies” or “Skywalker...
How a Mess of a Name Got Me to Buy the Product

How a Mess of a Name Got Me to Buy the Product

I admit it. It was the name of this product that got my attention and compelled me to open the freezer case to read the package. It wasn’t just the promise of an easy, delicious meal, though. It was the utter approachability of the name. This kind of name...
Shredded Names from Outdoor Brands

Shredded Names from Outdoor Brands

Naming is hard—and if you don’t know how to evaluate a name, it can also be extremely subjective. That’s how global sports marketers can end up with product names like Arakys, Rarig, Alligare and Repko. (See “Why Your North Face Jacket is Called a...
Renaming Helps Open the Door to Success

Renaming Helps Open the Door to Success

In 2013, entrepreneur Jamie Siminoff  pitched his idea for a smart doorbell to Shark Tank as the “DoorBot.” The one shark who showed any interest made a low-ball offer that Siminoff rejected. Today, Amazon announced that it had purchased the company —...