by Devon | May 15, 2018 | Naming, Rebranding, Small Business
Thinking up business name ideas takes time and effort, especially when you need to find a name that’s available to trademark and has meaning related to your brand story. But we’ve discovered some brainstorming tools that make it easier. Here are five of...
by Devon | Apr 16, 2018 | Naming
I admit it. It was the name of this product that got my attention and compelled me to open the freezer case to read the package. It wasn’t just the promise of an easy, delicious meal, though. It was the utter approachability of the name. This kind of name...
by Devon | Mar 27, 2018 | Naming
Naming is hard—and if you don’t know how to evaluate a name, it can also be extremely subjective. That’s how global sports marketers can end up with product names like Arakys, Rarig, Alligare and Repko. (See “Why Your North Face Jacket is Called a...
by Devon | Mar 14, 2018 | Naming, Rebranding, Small Business
So, you’ve determined that you need to rebrand. (Maybe you saw your situation in 10 Signs That You May Need to Rename Your Business.) Whether it’s something you’ve thought about for a while or a response to a new change in circumstances, rebranding...
by Devon | Mar 6, 2018 | Naming, Rebranding
In 2013, entrepreneur Jamie Siminoff pitched his idea for a smart doorbell to Shark Tank as the “DoorBot.” The one shark who showed any interest made a low-ball offer that Siminoff rejected. Today, Amazon announced that it had purchased the company —...
by Devon | Jan 25, 2018 | Naming
(SPOILER ALERT) Almost 50 years ago, Rival Manufacturing acquired a new product design: an electric crock, which they unimaginatively named the Crock-Pot. As descriptive names tend to do, “Crock-Pot” became the go-to word for all similar products, even...
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