Brain Rules for Naming — #1

Brain Rules for Naming — #1

How many ads is the average person exposed to every day? Nobody really knows for sure, but estimates range from 3,000 to 20,000. Even at the low end of the estimate, that’s a lot of competition for a customer’s attention. So when you’re creating a...
Brain Rules for Naming — #1

Brain Rules for Naming — Intro

John Medina has done humankind a huge favor. In his book, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, Medina synthesizes a body of scientific knowledge in a concise, comprehensible and yes, even entertaining fashion. There’s a...
Brain Rules for Naming — #1

Brain Rules for Naming — #2

In my previous post, I introduced one of John Medina’s brain rules, and perhaps the most important one for naming and branding: “We don’t pay attention to boring things.” So what do we pay attention to? We pay attention to things that make us...
The Storm with No Name

The Storm with No Name

As the devastating floodwaters in Louisiana begin to recede, many are questioning why so many people were unaware of the risks. And some people are suggesting that it’s because the storm didn’t have a name. Instead, residents heard warnings of “heavy...
Feel the Burn

Feel the Burn

Peruse the many brands of hot sauce available in the U.S. and you’ll find a collection of raucous names alluding to the potency of the sauce inside the bottle. Many names gleefully defy the safe and staid conventions of packaged goods, referring not to taste or...
Out of the Dorm Room

Out of the Dorm Room

Tech Naming Grows Up Are technology entrepreneurs wising up about startup naming? After the silliness of Web 2.0 naming (which brought us “Doostang,” “Thoop,” “Tagtooga,” “Xobni,” “Joomla,” “Meemo,” “Sporge” and countless other brands, most of...