Strange Fruit

Strange Fruit

Racist brands have littered our marketplace for decades. Some, like Aunt Jemima and Uncle Ben’s, have made modest attempts to appear less offensive, while others (I’m looking at you, Washington Redskins) staunchly defend their brands against mounting...

USPTO Cancels Redskins Trademark

In Landmark Decision, US Patent Office Cancels Trademark for Redskins Football Team “We decide, based on the evidence properly before us, that these registrations must be cancelled because they were disparaging to Native Americans at the respective times they were...
A Darker Shade of Black

A Darker Shade of Black

SeaWorld is in a world of hurt. The marine attraction is weathering a storm brought on by “Blackfish,” a documentary exposing its practice of capturing killer whales in the wild, separating them from their families and holding them in...
Why Negative Connotations May Not Be So Bad

Why Negative Connotations May Not Be So Bad

Nothing scares marketing people more than negative connotations in a brand name under consideration. They imagine the worst: Customers recoiling from the brand. The brand launch fizzling. Ridicule from coworkers. Reprisals from management. But in reality, rarely do...