by Devon Thomas Treadwell | Dec 11, 2012 | Branding, Naming, Nonprofit, Pollywog News
An estimated 3-4 million animals die in America’s shelters every year—the tragic result of pet overpopulation. Our client, Animal Humane Society, launched a bold initiative this year to help change the world for homeless pets by asking people to live by a code...
by Devon Thomas Treadwell | May 31, 2012 | Branding, Naming
I’m always fascinated by the background story behind iconic brand names. Like Apple Computer’s re-imagined personal computer, introduced in 1998, which would ultimately be called the “iMac.” What would Apple look like today if its agency...
by Devon Thomas Treadwell | May 11, 2012 | Brand Identity, Branding, Naming
The first time I saw a 3D printer in action, I was amazed. It takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts–a bicycle chain or adjustable wrench, for example–can be transformed from a...
by Devon Thomas Treadwell | Apr 24, 2012 | Naming, Pollywog News
In a land of plenty, one in five American families can’t regularly afford to eat. Hunger lurks in the most surprising places in Minnesota–not only in depressed urban neighborhoods in the Twin Cities, but also in Duluth, Mankato and even Minnetonka. For the...
by Devon Thomas Treadwell | Apr 1, 2012 | Branding, Naming, Nonprofit, Pollywog News
Ever since I adopted my first dog a few years ago, I’ve been an avid supporter and volunteer for the local Golden Retriever rescue organization, Retrieve a Golden of Minnesota (RAGOM). And whenever RAGOM needs help with branding, I gladly raise my hand. A few...
by Devon Thomas Treadwell | Mar 2, 2012 | Branding, Naming, Nonprofit, Rebranding
Small businesses and nonprofits need all the free PR they can get. Fortunately, any size business can have a powerful brand name, and powerful brand names attract the media. That’s because reporters are only human. Their brains work like everyone else’s,...
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