Exceptional names for exceptional startups.

Start your new business with a smart, powerful, story-rich name.
STARTUP NAMING PACKAGES FROM POLLYWOG

Pollywog created Startup Naming Packages because we love working with entrepreneurial companies. So now you can spend less on branding—allowing you to put more into development—and still get a professionally created name. Here are some examples of names we’ve created for other startups:

WHY POLLYWOG?
You have a lot of options for creating your business name. So why get story-rich startup naming from Pollywog?

A Pollywog name helps you:
– Get immediate customer interest
– Stand out from the competition
– Speed awareness via social media
– Engage customers in your unique story
– Boost advertising effectiveness

And we don’t like to focus on the negative, but launching with the wrong name — whether you create it yourself or get it from a less experienced resource — can do the opposite of each of the above points and actually work against your business.

JUST FOR STARTUPS
If you’re like the entrepreneurs we’ve talked with, you’d rather not sink a huge chunk of your budget into branding. Yet, you also understand that you can’t afford a weak name. Fortunately, we have a solution — our Startup Naming Packages.

We’ve streamlined our process to fit the needs of startups while maintaining our exceptionally high standards.

Our Startup Naming Packages give you the same kind of unforgettable, story-rich name options we create for all our clients, at a fraction of a corporate naming project price. It’s a reasonable investment in a name that will benefit your startup immediately and into the future.

You may not remember me, but you helped me develop the name “Epiphany” for my new tea company. I just wanted to say thank you so much for helping me start my dream business.

My site is now up and running, and I am looking to open my first tea bar. I was sitting around this morning looking back to how I got this far, and Pollywog was the first name to pop up in my head. Thanks for everything!

RICHARD HURT, FOUNDER — EPIPHANY TEA

Beyond a list of name ideas.
When you work with Pollywog, you get much more than a list of name ideas. Our Startup Naming Packages include:

BRAND ESSENCE
We work with you to define your offering in the most powerful, concise and differentiating way, developing a clear and compelling Brand Promise, Differentiator and Personality. This is the blueprint for all of the names and brand stories we develop. Also, this step of the process often helps our clients come to a better understanding of what is unique and desirable about their startup.

NAME OPTIONS AND MORE
We generate hundreds of names to get to the 50 or 100 total names you’ll receive, depending on which Startup Naming Package you choose. We then select the most attention-getting, memorable name options that connect best with your Brand Essence as our “Top Pick” names. For each of these Top Picks we include more in-depth treatment, including additional brand language — a tagline and brand story — that continues the story of your business beyond the name.
Here’s what you’ll receive with each Top Pick name:

BRAND STORY
A concise, carefully-worded paragraph that firmly connects your startup’s name with the essence of your brand and fully expresses the story that the name begins. This provides the basis for your brand’s messaging moving forward – from website to elevator speech.

TAGLINE
A short creative line — typically three to six words — that can be used with your startup’s name to express a bit more of the brand story and personality.

TRADEMARK SCREENING
To be a Top Pick, a name must pass our initial trademark screening. While this is not an attorney-led search, it does indicate that the name does not have obvious conflicts with any existing trademarks in its class and it is likely available to own.

17-POINT NAME EVALUATION
For each Top Pick, we provide our proprietary name evaluation of 17 characteristics in the areas of Name Strength, Brand Fit and Ownability.

Pollywog uses a system that hones in on the essence of a business. They asked questions that got to the heart of what I do and then came up with a name that is unexpected and memorable. It is something I would have never come up with on my own.

GRACIA MCKINLEY, FOUNDER — ZAG YOGA

Find the Startup Naming Package that fits your business

(Startup Naming Packages are available only for startups. If your existing business needs renaming, please contact us for a proposal.)

ENTREPRENEUR

Pollywog designed the Entrepreneur startup naming package for companies with one decision-maker. (A second decision-maker may be included for an additional charge.) Our four top pick name options will have passed a trademark availability screening and will be the top scorers on our 17-trait name evaluation. In addition, we provide a tagline, three domain name choices, a summary of the 17-trait evaluation and a brand story—a brief narrative showing how the name expresses your brand essence—for each of the top pick name options. 

 

$2,995

 

• 50 TOTAL NAME OPTIONS
• 4 TOP PICK NAMES
• BRAND ESSENCE
• BRAND STORIES
• TIMING: 2-3 WEEKS

TOP PICKS INCLUDE
  • A brand story 
  • An example tagline
  • Three recommended available domain names
  • Trademark availability based on an online check of the U.S. Patent and Trademark Office database†
  • High scores on our comprehensive 17-point name evaluation of Name Strength, Brand Fit and Ownability
  • A two-page summary of all of the above for each recommended name
How it works
  • We’ll send you a link to our Brand Essence form.
  • We have a 30-minute telephone call with you to help refine your Brand Essence.
  • We generate up to thousands of names to arrive at the 50 we provide to you.
  • We have a 30-minute web meeting to present our top pick name options and discuss. 
  • The remaining 46 names are sent to you as a list.
Specifications
  • Due to crowded markets, an additional cost of $1,000 is required for the following types of businesses:
  • Creative agencies (advertising and design)
  • Software developers
  • Apparel
  • Restaurants
  • Food and beverages
  • Pricing and timing based on working with one decision-maker. To include a second decision-maker in the process, we add 30 minutes to each phone meeting at an additional cost of $350.
  • Price includes trademark screening of top pick names in one International Class of the U.S. trademark database or screening in a different country’s trademark database if online and in English. (Please indicate in the Brand Essence form the country in which you require a trademark and we will let you know if screening is available.)
  • U.S. trademark screening for top pick names in a second trademark class: add $1,000. Limit of one additional trademark class. If you require clearance in more than two trademark classes, please contact us for a custom proposal.

VENTURE

This Startup Naming Package provides a great balance of choice and affordability for organizations with multiple decision-makers, or for solo entrepreneurs who prefer more name options. Our founders spend more time working with you developing your Brand Essence and presenting the top pick names and their evaluations to you, as well as helping you select a final company name. Our seven top pick name options will have passed a trademark availability screening and will be the top scorers on our 17-trait name evaluation. And we provide a tagline, three domain name choices, a summary of the 17-trait evaluation and a brand story—a brief narrative showing how the name expresses your brand essence—for each of the top pick name options.

$5,995

 

• 100 TOTAL NAME OPTIONS
• 7 TOP PICK NAMES
• BRAND ESSENCE
• BRAND STORIES
• TIMING: 2-3 WEEKS

 

TOP PICKS INCLUDE
  • A brand story 
  • An example tagline
  • Three recommended available domain names
  • Trademark availability based on an online check of the U.S. Patent and Trademark Office database†
  • High scores on our comprehensive 17-point name evaluation of Name Strength, Brand Fit and Ownability
  • A two-page summary of all of the above for each recommended name
How it works
  • We’ll send you a link to our Brand Essence form.
  • We have a 60-minute phone call to help refine your Brand Essence.
  • We generate up to thousands of names to arrive at the 100 we provide to you.
  • We have a 60-minute web meeting to present our top pick name options and discuss. 
  • The remaining 93 names are sent to you as a list.
Specifications
  • Due to crowded markets, an additional cost of $1,500 is required for the following types of businesses:
  • Creative agencies (advertising and design)
  • Software developers
  • Apparel
  • Restaurants
  • Food and beverages
  • Price includes trademark screening of top pick names in one International Class of the U.S. trademark database or screening in a different country’s trademark database if online and in English. (Please indicate in the Brand Essence form the country in which you require a trademark and we will let you know if screening is available.)
  • U.S. trademark screening for top pick names in a second trademark class: add $1,500. Limit of one additional trademark class. If you require clearance in more than two trademark classes, please contact us for a custom proposal.

Ready to get started? Have a question? Let’s talk.
FREE HALF-HOUR CONSULTATION ON YOUR STARTUP NAMING PROJECT

We’d like to hear from you. And, yes, wherever you are in the world, we can work with you via web conferencing.

If you’d like to know more about Pollywog’s Startup Naming Packages, give us a call at 612.326.4207.
Or, fill out the form below and we’ll get back to you within one business day.

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† Trademark availability can change overnight. Results of our trademark search are valid only on the day that we present your name options. It is strongly recommended that you begin the trademarking process immediately upon selecting a name. Our trademark screening is an informal “knock-out” search and may not uncover possible conflicts such as pending marks and soundalikes. Trademark availability is determined by evaluating distinctions present in competing marks’ Goods & Services descriptions within the selected International Class. You should engage an intellectual property attorney for a formal trademark search before using a name in commerce. We recommend Wingspan Law.

‡ Time to complete projects is dependent upon client availability and participation, and the completion times posted here are estimates based on best case scenarios.