The cannabis industry has had to clean up its intellectual property act now that it’s a legitimate product in some states. No, you can’t call a strain of marijuana “Gorilla Glue” or “Girl Scout Cookies” or “Skywalker OG”. But that doesn’t mean you have to give your product a lame name like Liiv™, Synr.g™ or Xscape.
The “Wild West” days of cannabis naming may be over, but there’s a lot of room for creativity with names. It would be nice to see these companies stretch a bit.