The Role of Warmth in a Brand Name

The Role of Warmth in a Brand Name

A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman's name (i.e., Victoria's Secret, Liz Claiborne, Vera Wang, etc.), what makes a...

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RIAs and the Same Name Game

RIAs and the Same Name Game

A site for registered investment advisors (RIAs) recently featured an article on naming for financial advisors. In it, the author underscored the tendency of some practices to adopt names that are already being used by others. He noted that among the most successful...

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Kim’s No No

Kim’s No No

Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, "The bigger they are, the harder they fall." A highly visible company will get an earful about a new brand...

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Going on the Offense

Going on the Offense

An edgy name can be highly effective at getting attention and sticking in a customer's mind. But invariably, someone is going to complain about the name. That's the nature of edge—it's controversial. And these days, social media gives everyone a microphone, and...

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Smarter Cars, Dumber Names

Smarter Cars, Dumber Names

In Henry Ford's day, brakes were brakes, and a steering wheel was a steering wheel. But not anymore. Now auto makers want their proprietary technology to seem superior to their competitors', so they give it a brand name instead of labeling it generically. The...

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When Rebranding Goes Wrong

When Rebranding Goes Wrong

Ad Age released its list of "11 Worst Name Changes of 2018," many of which were attempts to correct an original name that was poorly conceived. Other companies jumped on the "shorter is better" bandwagon, proving once again that character count is not the most...

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Naming Mary Jane

Naming Mary Jane

The cannabis industry has had to clean up its intellectual property act now that it's a legitimate product in some states. No, you can't call a strain of marijuana "Gorilla Glue" or "Girl Scout Cookies" or "Skywalker OG". But that doesn't mean you have to give your...

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Pollywog Among Top 10 Naming Agencies

Pollywog Among Top 10 Naming Agencies

Clutch, a global directory of business-to-business services, has named Pollywog one of the top 10 naming agencies in the U.S. Clutch provides a platform for third-party reviews from clients, all of whom speak directly to Clutch and share their experiences. As a...

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How a Mess of a Name Got Me to Buy the Product

How a Mess of a Name Got Me to Buy the Product

I admit it. It was the name of this product that got my attention and compelled me to open the freezer case to read the package. It wasn't just the promise of an easy, delicious meal, though. It was the utter approachability of the name. This kind of name usually...

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Shredded Names from Outdoor Brands

Shredded Names from Outdoor Brands

Naming is hard—and if you don't know how to evaluate a name, it can also be extremely subjective. That's how global sports marketers can end up with product names like Arakys, Rarig, Alligare and Repko. (See "Why Your North Face Jacket is Called a 'Ceptor'") We know...

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Renaming Helps Open the Door to Success

Renaming Helps Open the Door to Success

In 2013, entrepreneur Jamie Siminoff pitched his idea for a smart doorbell to Shark Tank as the "DoorBot." The one shark who showed any interest made a low-ball offer that Siminoff rejected. Today, Amazon announced that it had purchased the company — which had been...

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Naming Lessons from “This Is Us”

Naming Lessons from “This Is Us”

(SPOILER ALERT) Almost 50 years ago, Rival Manufacturing acquired a new product design: an electric crock, which they unimaginatively named the Crock-Pot. As descriptive names tend to do, "Crock-Pot" became the go-to word for all similar products, even though there...

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Pollywog is a naming company. We create story-rich names that draw people to brands. 612.326.4207