Brand Naming for the Digital Age

Forget everything you know about naming for B2B—the rules are changing. Five converging trends are having a profound effect on how well brand names perform.

Will your brand have the power to compete in the coming years? How will you know if it’s time to rebrand? If you’re introducing a new brand, what should you know about naming?

John Stucker and Devon Thomas Treadwell, founders of Pollywog, will share how Medtronic and other B2B leaders have created names that succeed in the digital age and how a powerful name can propel the success of your business.

Presentation Highlights:

  • Brand Naming through the Ages
  • Converging Trends Affecting Naming for B2B Marketers
  • What a Brand Name Needs to Succeed in the Digital Age
  • Power Names
  • Elements of a Power Name
  • What a Power Name Does for a Brand
  • Is Your Brand Working For You or Against You?

A members-only networking event will be held immediately following the event (9-9:30 a.m.) to discuss presentation highlights.

What: Business Marketing Association, Minnesota Chapter
When: April 20, 2010
Time: 7:30 a.m. Registration and breakfast — 8:00 – 9:00 a.m. Presentation
Where: Metropolitan Ballroom, 5418 Wayzata Blvd Minneapolis, MN 55416

Cost: Members $30 / Non Members $45

Registration link:

Register by April 16