HeartSpark
Branding for good.
BACKGROUND
A graphic designer in Colorado sought to elevate her brand from a freelance designer to a robust agency that specializes in helping mission-driven organizations make the most of their resources. She contacted Pollywog after spending months trying to rename her business by herself.
BRAND STORY
You want to make the world a better place, and so do we. That’s why we’ve devoted our agency to helping nonprofits and purpose-driven businesses make the most of their marketing resources. We’ll work with you one-on-one to create compelling, easy-to-use branding that amplifies your message and inspires people to support your cause.
NAME
“HeartSpark” is a compound word that combines the ideas of caring for others and inspiring change that are at the core of cause-driven organizations. The brand story can also be extended to suggest sparking passion in constituencies that help a cause succeed.
CLIENT:
Lauren Atherton
Pollywog comes to the table with massive amounts of agency and branding experience. They exceeded every expectation I had about the naming process. They’re a lean team but have the experience and proficiency of a much larger creative agency.